Communications
Fun Fact: As a sophomore reporter, I had the privilege of visiting NBC/Telemundo 44's studio and conducting a Spanish interview with Emmy-award-winning reporter Sulema Salazar.
From critiquing the university's art exhibitions to crafting a PR press kit and IMC Plan, I've explored various facets of writing and communication. My academic endeavors have also led me to analyze social media and interpersonal relationships.
The Stevenson Villager
My art appreciation enabled me to create a semester-long series of exhibition reviews of the installations around each campus for the university's online news publication. Every week, I researched, fact-checked, conducted interviews, transcribed audio recordings, and self-edited articles before submission based on the AP style guide.
Integrated MarComm Plan
For Integrated Marketing Communication class, I contributed in crafting a comprehensive 50+ page marketing plan for a client operating a jiu-jitsu practice in Randallstown, MD. The plan included a situational analysis, strategic recommendations, communication objectives, an IMC implementation plan, a message distribution strategy, a communication budget, an ROI forecast, and IMC evaluation and controls.